“A must read for those interested in the future of business and beyond.” – Amazon reviewer

We are all entrepreneurs, as we try to break away from the chains of normative expectations in this grand adventure we call life—where we strive to thrive, survive, find purpose, and make sense of all we can be.

The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.

You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.

Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.

The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.

It’s where glory meets tragedy—and it’s all here:

*Does innovation actually pay?

*Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?

*How to master the art and science of sales, negotiation, financing, and brand-building

*How to leverage AI for competitive advantage

*How will AI reshape the employment market

*Tales from the Streets…

*What will the future of Tomorrow look like?

In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book takes you through fascinating and indelible destinations filled with twists, turns, glory, and tragedy—culminating in a knowledge-packed read that delivers real, actionable results. With a blend of humour, insight, and sharp wit, he takes the gloves off for all 12 rounds and presents a truly unique perspective forged from his lifetime of entrepreneurial business and brand-building, along with his time as a business management professor.

This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library and a call to arms!

What readers are saying:

“If Michael Porter and Anthony Bourdain co-wrote a business book, it might look like this. The Guerrilla Guide for Entrepreneurs fuses sharp strategic frameworks with gritty real-life business lessons from the trenches. From learning curves to AI disruption, Gulesserian doesn’t just talk theory—he’s lived it.
Wit, insight, and humility pour through every chapter. The negotiation section alone should be required reading. And the “Tales from the Streets” offer the kind of context no MBA program dares touch. Highly recommended for anyone who wants their business knowledge with teeth.” – Amazon reviewer

“From AI to competitive strategy to opportunity, to the history of innovation — and especially the negotiation chapter — this book is simply worth its weight in gold. It’s the street-smart MBA you wish existed: bold, raw, yet refined — and full of moments that make you rethink the past, the present, and the future. There are plenty of feel-good and empowerment books, but this one actually delivers actionable skills, insight, and strategy — in a way that’s entertaining.” – Amazon reviewer

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